If you are in health care, you might think social media doesn’t matter to your business. After all, privacy issues supersede the luxury of being friendly, right? Not any more. Many people use the internet to form their first impression of a physician and staff. Online reviews can change how patients perceive an office experience or even prevent people from calling all together.
Not long ago I was sitting in an office waiting to be seen. Two other people were also waiting. One patient leaned over to another and asked how long he had been waiting. The patient smiled contentedly and said, “nearly an hour.” This answer prompted the irritated patient to cross her arms and mutter, “I guess our time isn’t as important as the doctor’s.” The content patient smiled again and said, “I read lots good things about this doctor. He must have so many people to take care of, so I feel lucky I got an appointment.”One experience, two perceptions — each formed by what the patient knew going in.
The following is an actual review, written about Charles Moser, MD of San Francisco, CA. This review is so powerful, I thought Dr. Moser deserved to be recognized by name:
“He’s about as smart as a doctor can get. As an additional bonus, he’s very understanding and doesn’t have a trace of arrogance. I can’t imagine having a better primary physician!”
This the kind of review that would allow a person to wait for over an hour and still look forward to seeing a physician. What first impression is YOUR practice making online? Do you know how you look on HealthGrades, RateMDs, YellowPages, and other review sites? Become proactive about building your digital footprint so others form a positive opinion before they enter your doors. Need help? Contact me today and I’ll help you put together a simple plan your office can implement.