Hashtag and Twitter Advice for Healthcare Marketers

Casey Quinlan joined Kathi to talk about how to properly use healthcare hashtags to get the most out of your social engagement. They shared some cool Twitter advice and highlighted some useful Google links as well.

Casey is the CEO of Mighty Casey Media. She is also a strong voice in the e-patient communities.

Articles covered this week:

A Twitter Search Trick You Didn’t Know About

How to Use Twitter Analytics to Find Important Data

10 URLs That Every Google User Should Know

How the Healthcare Industry Is Using Vine to Engage Patients

Every Wed, 11 a.m. EDT, I discuss the week’s social media news and top articles and apply it to healthcare social media. At the bottom of the hour, I open the hangout for viewers to join the discussion.

FDA Social Media Changes that May Affect Healthcare

The FDA is relaxing a bit as legislative deadlines near for issuing guidance. In the social media arena, the FDA has drafted a relatively straightforward formula for compliance with publication of short-form communication (e.g. on Twitter, or Google Ads) as it pertains to healthcare and specifically pharmaceuticals. What does this all mean to those it affects?
I talk with healthcare lawyer and consultant David Harlow to learn what these changes mean to social communication of the future. David is the founder of Healthcare Social Media Review, a bi-weekly blog carnival highlighting health care social media use, best practices, guides, resources, case studies, experiences, new techniques and technologies and new social media communities and tools.

What’s News in Healthcare Social Media – July 23 2014

I share the spotlight with Lee Aase, Director of Mayo Clinic Center for Social Media, as we discuss the week’s hot topics in healthcare social media. Lee was one of my earliest hangout guests, so it will be a pleasure to enjoy a friendly reunion over coffee and interesting articles.
Check back on Wednesday to see what articles I post for discussion. And remember, at the bottom of the hour I post a link for viewers to join the live broadcast. You will have a chance to share your own thoughts and ask questions on air. Of course you can always post comments and questions on this event page before, during, and after the show!

Healthcare in an ePatient Era

Kathi Browne talks with epatient Casey Quinlan about grassroots level healthcare system transformation,  how crowdfunding can shift the balance of power in the medical-industrial complex, and other patient-driven change agents.

Casey is a journalist, cancer survivor, author and well-recognized speaker giving e-patients a voice.  You might recognize her by the infamous bar code tattoo she now sports on her neckline. If you don’t know her yet, you’re in for a treat!

Related Links Casey and Sheila Refer to:

TheNNT.com (quick summaries of evidence-based medicine)

Public Library of Science (open journals with customizable notifications)

HealthNewsReview.com (parses medical science headlines, debunks myths)

TheIncidentalEconomist.com (content-dense healthcare policy blog)

Healthcare Triage YT channel (Dr. Aaron Carroll explains healthcare policy, economics)

MedStartr (Crowdfunding Site for Healthcare)

KNEEguru bulletin board  (started in 1997 by Sheils Strover for Patients with Knee Issues)