This week, Todd is traveling and so Kathi invited Kathleen Poulos to cohoast and talk about healthcare social media. These are the articles they covered.
Twitter Recognizes Boehringer Ingelheim as a Pioneer
This contains an actual case study. The main takeaway is the value of the market research.
Beyond the Buzz: Healthcare Social Media
Social media is becoming so mainstream that healthcare cannot afford to ignore it, but where do you start? Start by searching for your hospital as if you are a patient who is looking up local hospitals in the area. What do you see when you search for all hospital options? What do you see when you search for a specific hospital name? If you don’t see what you want people to see, you need to start engaging to get the right information to the top.
Why Social Engagement and Customer Care Must Be Treated as One
How many hospitals or practices regularly monitor what is being said about them? Probably not many, but if they would, they would not only learn a lot and make a positive impression by responding online.
Why Do Patients and Caregivers Seek Answers From the Internet and Online Lung Specialists? A Qualitative Study
This study uncovered several good points that could be incorporated into a hospital’s online/portal presence: 1) people feel more comfortable asking difficult questions when they aren’t face-to-face with providers. 2) patients appreciate and desire instant answers 3) online medical resources empower patients and make them more emotionally strong 4) anonymity is an important component of information gathering.
Hospital issues statement to deny rumours of Michael Schumacher’s death
This had to be a HIPAA nightmare for the hospital. Normally a hospital is required to keep patient status private. How would your hospital begin addressing a problem like this? Would you be prepared?
Social media a tool after emergencies
Hospitals see patients all the time who don’t have the money to get the medical care they want. Could there be value in offering patients guidance in how to leverage social media to help raise the funds? Interesting thought, don’t you think?
Social media and green tech helps create sustainable communities
Using this article as an example, how can healthcare leverage social tools to bring patients together where information can be shared and support can be offered?
UberConference Now Lets You Join Google Hangouts By Phone
Just a “by-the-way” article: This is an interesting new feature for hangouts, but is it useful? Under the right circumstance, MAYBE! Right now this feature doesn’t work with HOAs. A note to those who have problems loading it, use this link the first time: https://plus.google.com/hangouts/_?gid=266591645664 In addition to this new feature, hangouts are working better in general. You can schedule a hangout in advance without compromising your custom banner. The host and viewers can also find viewing/sharing links right there on the event page.