Call for Submissions: Health Care Social Media Review #49

I’m excited to host next week’s Health Care Social Media Review, a bi-weekly blog carnival that highlights the BEST posts about health care social media, technologies and tools. Health Care Social Media Review’s mission falls in line with my mantra that healthcare should be social in an effort to continually improve patient-provider communications, whether through digital communication or portable smart devices. And even better … I get to pick the topic! So drum roll please! …

 My Topic Pick is … The Human Factor

Authentic engagement has a lot to do with how human the engagement is. How can social interactions capture the human factor? Why is it so important? How can it be achieved digitally? I have my own opinion (I touch on it here) and I’d like to know yours. I would like you to submit posts you and others have written during the past two weeks that talk about the human factor of healthcare engagement. Please submit articles by Monday morning (no later than 11am ET), March 17.

 How to Submit Posts

Email me the following info with HCSM Review in the subject line:

  • URL link of post
  • Title of post
  • Short description of the post
  • Author name, Author blog site, Author Twitter handle

NOTE: You can learn more about the Health Care Social Media Review by visiting HealthWorks Collective or by following @HCSMReview on Twitter.


What’s News in Healthcare Social Media – March 12 2014

This week, Kathi Browne covered healthcare-related social media news beginning with the South by Southwest Conference taking place in Austin right now. Here are the topics she covered.

The One-Degree World of Kevin Bacon
Just as Kevin Bacon brought a huge audience within one degree of separation, so can hospitals and practices bring together providers and patients. The article points out how controlled the conversation can be with this structure — the limited time frame and selective content. What difference could physicianw make by offering a 30-minute Q&A once in a while? Health systems with many doctors could probably offer tons of useful info while only asking each physician to give up 30 minutes. If you’re interested in how physicians are currently using hangouts to interact with patients in a HIPAA-complaint way, check out this hangout coming up.

The trend toward healthcare mobile technology was also highlighted at the conference. Here’s a related article that should get you fired up about what’s coming down the pike. Imagine a future where physicians could offer these technologies and coordinate patient appointments based on information that is voluntarily monitored and reported.  Patient care could truly become a partnership.

Twitter Goes Down For Almost An Hour
What if Twitter completely crashed? Would you have a way to rebuild your lists, know which hashtags to follow, etc? Twitter provides an archive request under the settings menu. What could you learn by sorting your history by keyword or twitter names?

Food Porn and Heat Maps: Exciting Social Marketing Ideas for Hospitals and Insurers
A food porn campaign? It works! The information tidbit of this article though is the mention of a new tool HereFeed. Check it out and see if it offers something you can use. Also, follow this article’s link to the actual food page and click on some of the vegetables for more interactive fun. I love the carrot keyboard!

5 awesome examples of health organizations with mobile strategies
The Planned Parenthood approach is a good concept that could be useful in healthcare. Health systems or practices could provide a text number and  invite questions that would be triaged to various providers, where important questions could receive advice to make an appointment as needed. New York’s approach to providing locations might be especially good for health systems with multiple hospitals or practices too. Imagine having a billboard with a number to text to locate the nearest hospital or the next available physician based on a current location! Out of towners who suddenly find themselves in need of a physician could call the number and instantly be navigated to the nearest facility or hospital.

Free baby swag: Good idea or too much?
Think outside the box! Swag isn’t bad. It’s genius! What nice gesture could you offer to make patients feel special or celebrate a special moment?

Catch all the recorded versions on YouTube at