Google recognizes that more people than ever are on mobile devices. These devices provide the ability to give contextual meaning to health information being searched.
This week, Todd Hartley of Wirebuzz and I discuss the importance of understanding the context of your audience and taking into account WHEN and WHERE people are looking for you. For example, are your mobile sites optimized for people who are viewing your information on small devices? Are you trying to give too much information? Is location and contact information readily available? Last week at the Google I/O conference, Google announced that Google maps will become even more useful and current, providing traffic information and data within proximity of a mobile device. How would/could the information you provide change if you knew they were just a few blocks away?
We also cover several other interesting subjects. Here are some highlights:
- Social media jobs are evolving. Maybe it’s time to update your job descriptions.
- You can learn from the webpage design mistakes Healthcare.gov made by taking into consideration what our audience needs and how they think.
- Maybe online appointment scheduling is a welcomed convenience to patients, but perhaps you should utilize it for regular office visits rather than making it convenient to abuse the ER.
- Social media policies are only as good as your communication of them. Beyond training around patient privacy, what other behaviors do you need to communicate better?
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