Each Wednesday, Kathi Browne and Todd Hartley cover social media news that may impact healthcare marketing and communications.
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4 Things Every Patient is Looking For
This article makes several great points.
- Accepted Insurance and service cost are topics that online patients complain about not having access to. Does your website list what insurance you accept? Is it easy to find?
- Along with Insurance info, physician bios and introduction videos are often missing from healthcare websites, and YET the likability factor is key in not only successfully booking a new patient but trusting the provider before the first meeting even takes place. Why don’t more healthcare sites offer video introductions?
- The “How to Contact” piece is important also because when communication is easy, complaints don’t land online as often. If you were an angry patient, would you be able to quickly find a way to complain offline?
Can Social Media Save Lives ?
The reach of this post is amazing! Only 24 hours after this was released to the public, it has recieved 1365 shares (nearly 956 are public)! How could healthcare be better leveraging the reach of social media as patients are?
Obama Meets With YouTube Advisors On How To Reach Online Audiences
Yes, Obama is mastering social media marketing in an effort to better market Obamacare. If politicians realize the power of Internet persuasion then shouldn’t the healthcare industry be educating patients on what healthcare solutions need to be pushed by the public?
TV Ads Launch for Medical Marijuana
Interesting where healthcare is entering the marketing world, isn’t it?
‘OK Google’: Desktop Voice Search is Here
This is an interesting development in desktop computing. It is similar to how I am used to interacting with Glass. I’m hesitant to talk to Glass in public but talking to my computer at home might be useful.