Healthcare in an ePatient Era

Kathi Browne talks with epatient Casey Quinlan about grassroots level healthcare system transformation,  how crowdfunding can shift the balance of power in the medical-industrial complex, and other patient-driven change agents.

Casey is a journalist, cancer survivor, author and well-recognized speaker giving e-patients a voice.  You might recognize her by the infamous bar code tattoo she now sports on her neckline. If you don’t know her yet, you’re in for a treat!

Related Links Casey and Sheila Refer to: (quick summaries of evidence-based medicine)

Public Library of Science (open journals with customizable notifications) (parses medical science headlines, debunks myths) (content-dense healthcare policy blog)

Healthcare Triage YT channel (Dr. Aaron Carroll explains healthcare policy, economics)

MedStartr (Crowdfunding Site for Healthcare)

KNEEguru bulletin board  (started in 1997 by Sheils Strover for Patients with Knee Issues)

The Role of Healthcare Leaders in Social Media

What is the role of healthcare leaders in social media? Should they be visible online or leave it to the marketing professionals? Some CEO’s don’t see social engagement as essential to their effectiveness, while others embrace the opportunity to tell a story that inspires and defines success. Mark Ackley, principle at Healthcare Transitions, joins me to discuss the week’s social media news and top articles and to dive into administration’s role in social media! Mark is an early adopter of social media in healthcare with a long history in healthcare leadership and transformation. I originally met Mark back in 2012 when I discovered Kids Plus Pediatrics successfully engaging with patients through Facebook. In addition to Mark, Audun Utengen, co-founder of Symplur, also joins our conversation to talk about Symplur Signals, a new feature that was just announced at Doctors 2.0! The changing face of marketing Why CEOs Should NOT be Involved in Social Media Rethinking Corporate Transparency: Healthcare Companies and Crisis Communication Symplur Announces New Social Media Analytics Product for Healthcare Smartphone Users Want Health Care Alerts Meet ‘Salveo,’ the rare falcon hatched on a hospital roof

Google Giving Contextual Meaning to Health Information

Google recognizes that more people than ever are on mobile devices. These devices provide the ability to give contextual meaning to health information being searched.

This week, Todd Hartley of Wirebuzz and I discuss the importance of understanding the context of your audience and taking into account WHEN and WHERE people are looking for you. For example, are your mobile sites optimized for people who are viewing your information on small devices? Are you trying to give too much information? Is location and contact information readily available? Last week at the Google I/O conference, Google announced that Google maps will become even more useful and current, providing traffic information and data within proximity of a mobile device. How would/could the information you provide change if you knew they were just a few blocks away?

We also cover several other interesting subjects. Here are some highlights:

  • Social media jobs are evolving. Maybe it’s time to update your job descriptions.
  • You can learn from the webpage design mistakes made by taking into consideration what our audience needs and how they think.
  • Maybe online appointment scheduling is a welcomed convenience to patients, but perhaps you should utilize it for regular office visits rather than making it convenient to abuse the ER.
  • Social media policies are only as good as your communication of them. Beyond training around patient privacy, what other behaviors do you need to communicate better?

Articles Covered:

Digital job shift could impact hospitals’ social media
Google Fit is Android’s answer to exercise and health tracking site stumps ‘highly educated’ millennials.
More Hospitals Offering Online Scheduling To Reduce ED Wait Times
Nurse Firing Highlights Hazards of Social Media in Hospitals

Outside the Box Social Media – Healthcare Social Media Review #56

Could it be that healthcare is finally catching up with mainstream social media approaches to business? This week’s Healthcare Social Media Review (#56) highlights outside the box approaches taking place in the healthcare space.outside the box 2

Using Social Conversations to Identify Health Risks

US News reporter Alan Neuhauser sets the stage for this topic with the post Health Care Harnesses Social Media, sharing how some healthcare professionals are turning to social media to gain better insight into a patient’s lifestyle and mental state. While this approach may seem creepy at first, patients are choosing to open that virtual door and the results are positive. In line with this thinking, Jane Sarasohn-Kahn points out the importance social factors play in patients getting the care they need when they need it. Her post The Business Case for Getting More Social in Health suggests that healthcare dollars may be better spent on learning and addressing social factors rather than funding more expensive treatments. While her article doesn’t say it outright, the title implies that part of the solution is becoming more social beyond traditional social platforms, to reach people who aren’t getting adequately reached through traditional means.

Becoming Uncomfortably Transparent in the Name of Care

The question who owns the medical record has been answered, but Laura Landro points out how some are taking medical record access to another level. Her post The Health-Care Industry Is Pushing Patients to Help Themselves is packed with interesting examples, including The Center for Connected Health at Boston-based Partners Health Care System Inc., a center that created the website Wellocracy to provide patients with mobile tools to respond to what their health records reveal. She also highlights a use of information prescriptions to virtually educate patients about their personal health situations. When you check out her post, don’t miss the WSJ podcast interview where she discusses the use of Giesinger’s OpenNotes to allow patients to respond to doctor’s notes and correct current medications.

Treating Patients Virtually

Telemed is nothing new, but what IS new is how simplistic the tools are becoming. Now everyday physicians are finding virtual interaction with established patients is possible, as seen by the growing number of doctors who are signing up to be Google Helpout providers with the blessing of hospitals administration.

Healthcare Social Media Gets a Facelift

Wonder if healthcare marketing will ever become something more than a white coat looking smart? According to Marni Jameson of the Orlando Sentinel, some healthcare marketers are evolving their message to be less about the image and more about the spirit of caregiving. The post Hospital ads take off the white coat provides some examples of hospitals that are creating effective messaging through short emotional ads that are backed up by coordinated tweets and shares to fill in the pieces. Perhaps more hospitals will begin taking off the white coats and show the people underneath.

 Taking Physician Support to Another Level

Patients benefit from social networks where they can share experiences, so why not doctors. This week I learned about an innovative approach to physician social networking. PracticingExcellence is an innovative approach to improving care and implementing organizational change. This online learning ecosystem taps into experienced physician leaders from around the country through  video libraries and other virtual communication tools to provide physicians with personalized learning experience.

Moving Forward with New FDA Guidance

As we look from where we currently are to where we want to be with healthcare social media, David Harlow points out that the FDA is loosening up a bit as it nears some legislative deadlines for issuing guidance in a number of areas. In the social media arena, it has now gone on record with a relatively straightforward formula for compliance with publication of short-form items (e.g. on Twitter, or Google Ads). His post #FDAsm – FDA Releases Draft Social Media Guidance Five Years After Public Hearing explains some of the changes.

This concludes this week’s blog carnival. If you would like to host a Healthcare Social Media Review blog carnival, visit Healthcare Works Collective for more information.

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