Creative Healthcare Marketing Approaches: Learn from Others

Reed Smith joins me (Kathi Browne) to talk about creative  healthcare marketing approaches; what can be learned from New York Time’s “hard to live” report, why Pinterest’s promotional videos are so effective, what Apollo Health is doing right on its website, and more. Reed is Founder & President at Social Health Institute, Chief Social Strategist for Gray Digital Group, and also serves as an advisory board member to Mayo Clinic  Center for Social Media. Reed and I first met back in early 2013 when I invited him to be a panelist on the discussion “Policies for Healthy Social Participation.” I’m really looking forward to this reunion.

Each week at this time, I invite someone to join me for a discussion on the week’s top news and articles in healthcare social communications and marketing. The morning of the broadcast, I post links to the articles for discussion. My goal is to arm viewers with a contemporary tool chest of social strategies that work. Don’t blink because this show moves quickly, packing tons of useful tips into a half hour of conversation! At the bottom of the hour, I post a link for viewers to join the conversation live. If you would like help with your social media strategy, or just want to pick my brain, contact me about  my consulting services.


Articles Discussed:

How to Design Successful Social Campaigns for Healthcare

Kathi Browne and guest Jason Seiden talk about new and creative ways to use Facebook, Pinterest, Twitter and Google+ for social campaigns for healthcare. They discuss factors driving healthcare into the social arena and how to approach your marketing role with a fresh perspective.

Articles Discussed:

Social Media Checkup: Healthcare Industry Growing Stronger

5 Effective Healthcare Marketing Strategies You’ve Never Tried

3 Things the Ice Bucket Challenge Can Teach Hospital Marketers

7 Pinterest Marketing Tips to Improve Your Visibility

5 Guidelines for Social-Media Posts That Hit the Mark

Vine Videos for Healthcare Communications

During last week’s hangout, I discussed an article highlighting effective uses of vine videos in healthcare communications. I was intrigued by the topic but not so impressed by the samples provided in the articles. I want on a hunt to find better examples of vine video campaigns and found some I’d like to share.

Get Personal

This video made me feel like I had a sneak peek into a patient-provider relationship and I wanted to be a part of it. Even though this message was directed toward a specific patient, I felt like I was a little mouse. This concept would work well as a general message, too. Perhaps you could congratulate all breast cancer survivers during Breast Cancer awareness month next year.


Send a Message

Notice the messages appearing throughout the video? If I were to put this together, I would have included some bikers flying by to create some excitement. This video made me wonder if vine could be used for some kind of virtual scavenger hunt where the quick picks offered clues to follow.

While vine videos aren’t the first tool in healthcare communication, they do reach a younger audience. It might be the right approach to get young adults more involved as well, by inviting them to create vines showing how they stay fit, eat right, or deal with cancer. If you take a stab at vine videos in your healthcare environment, post a link to it in the comments so others can check it out.