Reed Smith joins me (Kathi Browne) to talk about creative healthcare marketing approaches; what can be learned from New York Time’s “hard to live” report, why Pinterest’s promotional videos are so effective, what Apollo Health is doing right on its website, and more. Reed is Founder & President at Social Health Institute, Chief Social Strategist for Gray Digital Group, and also serves as an advisory board member to Center for Social Media. Reed and I first met back in early 2013 when I invited him to be a panelist on the discussion “Policies for Healthy Social Participation.” I’m really looking forward to this reunion.
Each week at this time, I invite someone to join me for a discussion on the week’s top news and articles in healthcare social communications and marketing. The morning of the broadcast, I post links to the articles for discussion. My goal is to arm viewers with a contemporary tool chest of social strategies that work. Don’t blink because this show moves quickly, packing tons of useful tips into a half hour of conversation! At the bottom of the hour, I post a link for viewers to join the conversation live. If you would like help with your social media strategy, or just want to pick my brain, contact me about my consulting services.