Each week, Kathi Browne and Todd Hartley talk about what’s news in healthcare social media. Here’s what they talked about this week.
Twitter accounts have been used in trials for several years now, even in medical malpractice cases. This is another reason employees should be given guidance in social responsibility, as well as why employers should be monitoring social platforms for potentially harmful posts. Are your employees aware their tweets and blog comments can come back to haunt them?
Google is driving the movement to be more engaging, and healthcare is reacting to the natural force pushing in that direction. The key to success will be in understanding the difference between engaging and just posting more. One great way to engage is through visual media. The brain processes visual content 60,000 times faster than text! Are we under-utilizing micro-videos? What messages could we be getting out 60,000 times faster?
Hangouts and Helpouts are looking promising for healthcare as Google has agreed to enter into a business agreement. With patient privacy now being properly addressed, how might your health system provide virtual guidance to specific groups of people in your network? Could you offer patient navigation and physician referral services, for example?
Mashable got a sneak peek of a commerce-oriented hangout plugin that provides viewers with links to instantly purchase items during a hangout. Mashable put a twist on this unreleased feature by using it to promote several charities through #GivingTuesday. Now the question is, “How could this feature be used by health systems?” Rather than selling a hand-made sweater, could a hospital offer a link to instantly sign up for flu shots during a hangout about flu symptoms to look out for?