Social media impersonators are more common than you may think. Popular names attract followers faster than unknown names and few people think to verify if someone is really who they say they are. Mayo Clinic’s Medical Director, Farris Timimi, never expected to find two Twitter profiles when he searched for his own account. But that’s exactly what he found when he searched for himself on Twitter. He had to report the impersonator and wait for the problem o be fixed. That’s why you should claim your own identity before someone else does, and you should search regularly for impostors and act quickly if you find one. (If you set up alerts for names, you will be alerted faster with less effort.)
Most social sites have policies against impersonating others, so there are procedures for reporting imposters:
Twitter Account Reporting
Report your problem immediately here, but only if you have the authority to do so. Here are some guidelines about who can act. After you report the account, you may be asked to provide proof that you are the real McCoy.
Google+ Account Reporting
Go to the impersonating profile and find the “Report / Block” option by clicking on the down arrow next to the communication icons. Indicate the account is impersonating someone and then answer the additional questions that come up.
LinkedIn Account Reporting
You must be a 1st, 2nd, or 3rd connection to report a profile here. From the member’s profile page, click the down arrow next to Send a Message or Send InMail . Select Flag as inappropriate, then select a reason for flagging the profile and click send.
Facebook Account Reporting
If someone created an account pretending to be someone else, Go to the timeline and click and then select Report/Block. Next, select Submit a Report and choose This person is impersonating someone. Follow the additional prompts. If you don’t have a Facebook account, you can report someone this way.
How do relevance and influence affect getting your healthcare hospital or practice found on the web? Everything, because both play an important role in Semantic search. Semantic search is a complicated process of giving contextual meaning and more accurate interpretation to search words or phrases. Understand what is most important in semantic indexing and you can appear above other physicians you’re competing with in search results.
Watch it LIVE right here on June 23, 5pm CTS.
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Google+ just got a new look, and it came packed with a lot of new features. Some of these features are especially useful if you’re providing medical education or promoting healthcare services.
Hashtags help you associate your information with related healthcare discussions!
Hashtags are more important than ever. If you include relevant hashtags in the Share section of your tweet, your post becomes associated with other posts tagged with that hashtag. When a reader clicks on a hashtag box that includes a hashtag your post used, your post comes up as related information. Take a look at the sample post. Notice the hashtag #tweetchat in the box that is pointed out? If my readers want to know more about tweetchats, they can click on the hashtag and see more posts with that hashtag (the card seems to visually flip over to reveal related posts), BUT it also means that a reader clicks on this hashtag inside someone else’s post, my post might become visible as a related post. (NOTE: If you don’t include hashtags in your Google+ post, Google will select some for you that aren’t so accurate.)
Communities prominently feature your practice or organization.
Communities are good places to provide educational material related to patient health concerns and your services. But NOW they are also great places to attract new patients if you create your own community. This is because communities prominently feature the company page that created it. Every time someone visits the community to read up, your practice name is seen. (NOTE: Personal pages don’t seem to get the same billing yet.)
Video hangouts can include a message explaining why you’re holding one.
You might not be able to discuss a patient’s specific health issue on Google, but you can answer patient questions about procedures, recovery, etc. Now with the ability to include an explanation with your invite, you can make yourself available to those who might want to know about your services. This might be especially handy if you invite a specific community where everyone shares a common health issue or lifestyle. (NOTE: This option currently only exists in the Hangout Party option.)
Kathi Browne shares some first steps in managing online reputations of your physician staff.